Monday, June 8, 2009

Branding Differences: Buick (2个男人之间的心跳)

I don't know much about cars, but as its been crashing, GM has apparently announced that the Buick will be the core part of its new American sales strategy

Again, I don't know much about cars, but....what? As car blogger Matt Stone (linked to above) comments: "A now-retired GM exec once said that Buick was going to become GM's Lexus. Has that happened? Don't think so."

Buick was for a long while the No. 1 selling car in China, it seems. (Puyi had two Buick's in his garage, according to the report - the model of one of the cars is produced left. Sun Yat Sen and Zhou Enlai too.) See also the rather depressingly titled article: "Take a Glimpse of What Pu Yi Once Cherished."

A popular video below - "HEARTBEATS BETWEEN TWO MEN/(2个男人之间的心跳" - is a Buick ad that begins with two men egging one another on to eat spicy noodles. (?!)Another article on the curious synchretism can be found here at

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