1626 Magazine - Very Punny

Via Danwei, fashion magazine 1626, teaches the masses to more accurately pronounce the transliterations of names in haute couture... so that they may "freely make the most of big-brand style, and if we use other brands we can still find a name-brand feeling." Iconic? Ironic? Hypnotic?

I've been long looking for a place to embed myself and do a wild experiment in internet ethnography. I'd never seen 1626, let alone logged onto its site, let alone seen its social networking side - "1626 Club." ("They have to be making these people up," I think, before I fabricate my own profile.)

I'm not sure if I should be telling American Apparel or Harajuku to be eating its/their heart(s) out. Either way I see trouble on the horizon.