Thursday, March 12, 2009

Euro(trash) Book Marketing

So BRS had mentioned to me a funny book marketing escapade of Time reporter Alex Perry, who had his book, Falling off the Edge: Travels Through the Dark Heart of Globalization, sell modestly here and fairly well in Europe (where the subheader was changed to "Globalization, World Peace, and Other Lies.) The book cover contrast is pretty amazing, along the same lines, he pointed out: cosmopolitan, safe, in the Thomas Friedman genre here, and dystopic, furious, in the Guy Debord genre there. 

Now below note the same phenomenon with Simon Winchester's recent book, in the UK titled Bomb, Book and Compass: Joseph Needham and the Great Secrets of China, and in the US, titled The Man Who Loved China: The Fantastic Story of the Eccentric Scientist Who Unlocked the Mysteries of the Middle Kingdom. [Cool review in LRB by Eric Hobsbawm! here.]
Almost as amazing as the transformation of the Rock into "a down-on-his-luck cabdriver who inherits the super twins as his magical fare."

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