Wednesday, June 16, 2010

Wallpaper* Taiwan - Decoding a Menace


I went bonkers when Wallpaper* highlighted Taiwan in their last issue, with the following blurb:
"Asian hipsters have long flocked to Taiwan for its unbeatable combination of jaw-dropping scenery, culture, retail therapy and addictive food culture -- something the West has only belatedly come to appreciate. And good timing, too, as Wallpaper* recently pitched up in this gem of an island for Operation: Taiwan Revealed."
I went more bonkers when there was a link to the tourism bureau, which for years had been touting an ugly motto of "TAIWAN: TOUCH YOUR HEART." Were the heartstrings of a generation of Americans still remembering Taiwan as Cold War ally the intended audience? Or was there some other island fever brewing in the minds of tourism bureau peeps? Taiwan needed to be branded as hyper-chic, wrenching back the spot Japan has long had and Korea is now inching towards! Pop music could not be where the dreams of cultural hegemony ended!

But my question - what is this logo? What is this menacing madness all my semiotics training can't unfold? Is that a cardboard box with an umbrella stuck to it? HELP ME JESUS WHAT AM I MISSING?!

22 comments:

  1. 當一個人內心能容納兩樣相互衝突的東西,這個人便開始變得有價值了。............................................................

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  2. 大肚能容,了卻人間多少事,滿腔歡喜,笑開天下古今愁。..................................................

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  3. 要在憂患恥辱的環境裡,創造我們自力更生的新生活。..................................................

    ReplyDelete
  4. 堅持是為著某種目的或目標,而持續不斷朝向既定方向努力的一種意念。..................................................

    ReplyDelete